Facebook Just Bolstered Its Retail-Focused Dynamic Ads With Video and Merchandising Overlays

Social platform is taking early aim at holiday marketers

Holiday retailers typically buy their media in August, yet Facebook held a press junket at the Gramercy Park Hotel in New York this morning—a week before the Fourth of July—to get the word out about a handful of new, merchant-focused advertising features. Anything to get a yuletide head start on rival Google while angling for bigger ad budgets.

Chiefly, the social media platform debuted video for Dynamic Ads, which had previously only facilitated static images. Marketers can upload a catalog’s worth of product videos on the Facebook Ads API to get their campaigns rolling.

“Video

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