Facebook Journalism Project Beefs Up Support for Branded Content Project

Local Media Consortium, Local Media Association outline next steps

Centralized sales training and support will be provided to help local news businesses build capacity faster and open up new revenue streams Zerbor/iStock

The Local Media Consortium and the Local Media Association said this week that they received additional funding from the Facebook Journalism Project to go toward the second phase of the Branded Content Project.
The Branded Content Project kicked off last March with local media companies that were chosen due to demonstrating a commitment to furthering best practices in branded content initiatives, and those outlets received grant money to test and develop sustainable branded content offerings and revenue streams.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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