Facebook is the Biggest Social Channel for U.S. Women During Women's World Cup (Infographic)
The Women's World Cup started this week and U.S. women are turning to social media to talk with other fans and follow the games.
The 2014 FIFA World Cup was undoubtedly one of the largest events that social media has ever seen. Facebook alone saw 350 million users engage in more than three billion interactions throughout the tournament last year. The FIFA Women’s World Cup started this week, and women are driving the conversation on social.
Influenster, a product discovery platform, surveyed 10,400 U.S. women primarily between the ages of 18 and 45. Of the survey participants, 99 percent were considered “heavy social media users” and were active on two or more social networks.
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