Facebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other Tools for Brands

Growing social commerce in time for the holidays

Consumers will be able to shop from the AR ad, as well as in-feed. Facebook

Facebook is taking yet another leaf out of Snapchat’s playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.