Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace

Auto and retail/ecommerce companies in the U.S. and Canada are involved

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Two new stations may soon be added to the Facebook monetization train line.

The social network revealed today that it is running a small test of ads in search results on its flagship mobile applications—both in its primary search function and its Marketplace ecommerce section.

Jonathan Yantz, senior biddable manager at performance marketing agency M&C Saatchi Performance, doesn’t expect backlash from users if these ad units are rolled out, saying, “Users are already used to seeing ads across Facebook at this point, so it is unlikely to be jarring to see them present in search or Marketplace.

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