Facebook Wednesday announced updates to its custom audiences ad-targeting options, as well as the “Why Am I Seeing This” drop-down menu that users can access when they view ads.
The social network said in a blog post detailing the updates, “When ad targeting is done well, it provides value to both people and businesses. We hope these updates will make it easier for businesses to advertise efficiently and effectively, while providing more transparency to people.”
Starting July 2, advertisers must specify the origin of information on audiences when they upload new audiences—whether the information was collected directly from people, provided by partners or a combination.
Facebook users who view ads will be able to access the “Why Am I Seeing This” drop-down menu and view the source of that information and if the advertiser was able to reach them via their phone numbers or email addresses.
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