Facebook Is Relaxing Its Policies on Ads for Blockchain Technology and Cryptocurrency

Promoting binary options and initial coin offerings is still prohibited

Facebook is waiving its pre-approval requirement for ads related to blockchain technology and cryptocurrency industry news, education or events.

The social network imposed a ban on “promoting financial products and services frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings or cryptocurrency,” last February, saying at the time that the policy was “intentionally broad” and not necessarily permanent.

Facebook relaxed its rules slightly last June, allowing ads that promote cryptocurrency and related content from pre-approved advertisers, but retaining its ban on ads promoting binary options and ICOs.

The social network said in a blog post Wednesday that while people must still apply to run ads promoting cryptocurrency, the pre-approval requirements mentioned above were no longer in effect.

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