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In its most mainstream push yet to combine fashion and tech, Facebook is opening a pop-up shop for its new virtual reality headset.
Today, in Manhattan’s SoHo shopping district, the social media company will be letting visitors demo the Oculus Go. The device, which began shipping earlier this month during Facebook’s annual developer conference, is the company’s consumer-friendly version of VR, both in price and usability. Unlike the Oculus Rift, which is $399 and requires a powerful desktop computer, the Go is priced at $199 and doesn’t require a PC or a mobile phone.