Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

It could help boost niche engagement and control

Facebook will now let Pages admins set up their own groups. Facebook

Facebook is giving Pages administrators the ability to create their own groups, potentially providing brands and media companies new ways to boost engagement with niche groups.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.