Facebook Is Making Political Ad Buyers Add New Disclosures, Which Will Slow Down the Review Process

As part of those changes, Facebook announced that it will request ad buyers for election-related topics to verify their identity, and the social platform will include disclosures for each ad.

Implementing those changes will slow down the buying process. According to one political advertiser, Facebook is letting ad buyers know their campaign might take longer than usual to run if it seems to be targeted at an audience based on political, religious or social issues.

“Ad sets that use targeting terms related to social, religious or political issues may require additional review before your ads start running,” according to a note within Facebook’s ad-buying system.