Facebook’s two newest ad offering are aimed at helping movie studios fill up the seats at the local cinema.
The social network introduced movie reminder ads and movie showtime ads Wednesday, and they are now available to all film studios in the U.S. and U.K.
Movie reminder ads enable people who see News Feed ads for films to tap an “interested” button and receive reminders in their notifications when those films are released in theaters.
Clicking on the notification brings people to the detail page for the movie on Facebook, where they can research showtimes and purchase tickets.
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