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Facebook is giving advertisers more control over how they buy mid-roll video ads.
Today, the social network announced it will let marketers choose whether to buy in-stream video placements on the Facebook Audience Network, within Facebook itself or to buy ads across all formats. According to the company, advertisers have been wanting more options for how to split up their video budgets instead of having to buy some of everything. (In other words, Facebook is letting marketers have a video buffet rather than sit down for the prix fixe meal.)