Facebook Is Extending Playable Ads in Gaming Apps to Audience Network

The social network revealed other monetization updates for developers and advertisers

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Facebook detailed a host of updates aimed at enabling developers and advertisers to better monetize their gaming applications.

The social network said in a blog post that the total number of active gaming publishers on its Facebook Audience Network mobile ad platform grew by 1.5 times in 2018, with payouts from rewarded video soaring by eight times over the course of the year.

Facebook introduced playable ads in News Feed last August as a way to enable people to try out games in their News Feeds before downloading them.

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