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After ad measurement controversies marred the fourth quarter, Facebook Inc. today is revealing that it’s expanded its relationship with data companies comScore, Nielsen and Integral Ad Science while entering a new one with DoubleVerify. Some industry players will likely interpret the moves as ways to quell concern over ad-measurement accuracy when it comes to Facebook and Instagram. From September nearly through the end of 2016, the company was hit with revelations that some of its ad stats were considerably off.
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