Facebook Is Expanding Ad Breaks for Live and Uploaded Video

Also testing in-stream spots for publisher websites

Publishers and creators might soon be able to make more money off their Facebook video content.

Facebook is introducing or expanding three types of video ads for both the social network and publishers’ websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live videos within Facebook’s own app and ad breaks for publisher videos uploaded to Facebook.

The additions could be a boon for media companies anxious to get more revenue from the content they produce for the tech juggernaut that refuses to call itself a media company.

“Whether on Facebook or off, we’re committed to continuing to work with our partners to develop new monetization products and ad formats for digital video,” Nick Grudin’s Facebook’s vp of partnerships, said in a statement.



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