Facebook Is Dousing Bonfire, Its Houseparty Clone Group Video Chat App

It began testing in Denmark in September 2017 but never made it to the U.S.

Support for Bonfire will end sometime this month Facebook/iTunes App Store

Facebook confirmed that it will shut down Bonfire, the Houseparty-like group video chat application it began testing in Denmark in September 2017.

The app was never available in the U.S.

A Facebook spokesperson said, “In May, we’ll be ending support for the Bonfire tests. We’ll incorporate elements of what we learned into other current and future products.”

Facebook/iTunes App Store

The app’s listing on the iTunes App Store in Denmark read upon its debut, “Welcome to Bonfire, a new way to group video chat. With Bonfire, you can video chat up with to eight friends and their friends, plus play with effects and take pictures of your video chats.”

And a different section said, “Bonfire is a group video chat app that lets you hang out with your best friends and meet new ones. When you open the app, instantly start video chatting with friends. Use effects to express yourself and take pictures of your video chats to share on Instagram, Facebook, Messenger and more. From doing homework to catching up, Bonfire is the best place to get together with all your friends.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.