Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers.
Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute another $1 million into the 2018 NewsMatch campaign.
The company invested $3.5 million into the Local News Subscriptions Accelerator initiative, revealed in February, which put 14 metropolitan newspapers through a 12-week “intensive” pilot program of testing digital subscription strategies, both on and off Facebook.
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