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Earlier this week, inside of a former nightclub in New York, construction workers were busy hammering and drilling away, building out what will soon become Facebook’s next marketing endeavor in lower Manhattan.
It won’t be finished for a few more weeks, and it didn’t look like much. It didn’t have any of the Facebook blue, or the IRL wall for visitors to write on or take Instagram photos in front of. In fact, it likely never will look like much—and that’s exactly what Facebook wants.