Facebook Is Building Its Own Neuroscience Center to Study Marketing

The lab will work with agencies, brands and media companies

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Earlier this week, inside of a former nightclub in New York, construction workers were busy hammering and drilling away, building out what will soon become Facebook’s next marketing endeavor in lower Manhattan.

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