Facebook Is Building Its Own Neuroscience Center to Study Marketing

The lab will work with agencies, brands and media companies

Facebook's new neuroscience center in New York will be set up similarly to this one in Chicago. Facebook

Earlier this week, inside of a former nightclub in New York, construction workers were busy hammering and drilling away, building out what will soon become Facebook’s next marketing endeavor in lower Manhattan.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.