Facebook Is Adding More Advertising Objectives for Brands That Use Messenger

T-Mobile and American Eagle are pleased with their bots

Facebook has been slowly rolling out advertising opportunities for Messenger. Messenger

Facebook is rolling out specific advertising objectives for brands using Messenger, offering ways to target users based on goals like increasing brand awareness, lead generation and store visits.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.