Does Your Facebook Ad Campaign Tell a Story?
Don’t lead with “Buy now,” tell a story. Facebook marketing science ads research manager Neha Bhargava spoke with Facebook IQ about how brands can create digital marketing narratives.
Don’t lead with “Buy now,” tell a story. Facebook marketing science ads research manager Neha Bhargava spoke with Facebook IQ about how brands can create digital marketing narratives.
The full question-and-answer post is available here, and highlights of Bhargava’s responses follow:
We wanted to accomplish two things. First, we wanted to see how marketing strategies, like storytelling, were being used on other channels (TV, print, email, search, etc.) and understand more broadly how they applied to digital and Facebook specifically.
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