Facebook IQ on Millennials and CPG (Infographic)
How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases?
How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases?
Facebook IQ shared an infographic depicting the results of a study Facebook commissioned from Nielsen on the impact of three life-changing moments:
- Leaving the nest
- Starting first job
- Finding “the one”
Facebook IQ said of the study:
Each life-defining milestone presents new experiences—like learning to do their own laundry, stocking up on paper products or buying their first box of diapers—that create points of entry for consumer packaged goods that are new to millennials (18– to 34-year-olds) but perhaps not new to the market.
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