Thanksgiving and the Big Shopping Days Tied to It Were Facebook Hot Topics in November

Facebook IQ revealed conversation starters on the social network and Instagram

Thanksgiving was, by far, the hottest Hot Topic on Facebook and Instagram last month Rawpixel/iStock

Facebook and Instagram users talked turkey and holiday shopping in November.

Facebook IQ revealed its Hot Topics for November 2017, and conversation about Thanksgiving, Black Friday and Cyber Monday dominated Facebook and Instagram, along with Small Business Saturday and Giving Tuesday, to a lesser extent.

Entertainment talk differed across the two social networks, with Facebook users discussing Matt Lauer, AC/DC, Avengers: Infinity War, Snoop Dogg and Stranger Things, while the latter was also popular on Instagram, joined by Rap Monster, Filthy Frank and High Times.

Brands and products that were Hot Topics on Facebook in November included LuLaRoe, Adidas, Xbox One and Comcast, while Instagram users chatted up the iPhone X, Overwatch, Roblox and League of Legends.

Facebook users talked about David Cassidy, Meghan Markle, Will Ferrell, Mark Wahlberg and Della Reese on the people front, while people who made Instagram’s Hot Topics chart included Nicki Minaj, Millie Bobby Brown, Finn Wolfhard, Lil Uzi Vert and Jacob Sartorius.

Finally, Dale Earnhardt Jr., Roy Halladay and Eli Manning led sports talk on Facebook, while Instagram sports fans discussed Ric Flair, Halladay, Ezekiel Elliott, Carson Wentz and Serie A.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends: David Cohen is editor of Adweek's Social Pro Daily.