Facebook IQ: Generation Z Wants to See More Diversity in Advertising

The group is seen influencing $143 billion in spending in the U.S. alone

61% of Gen Zers would pay more for goods that are produced in an ethical and sustainable way ABEMOS/iStock

Generation Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, those aged 18 through 24.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.