How Brands Can Reach Younger Users on Instagram

How do 13- to 24-year-olds in Australia, Brazil, Canada, France, Germany, the U.K. and the U.S. use Instagram? Facebook IQ sought out answers to that question.


VisualWorldDescribeInstagramHow do 13- to 24-year-olds in Australia, Brazil, Canada, France, Germany, the U.K. and the U.S. use Instagram? Facebook IQ sought out answers to that question.

Facebook IQ teamed up with Crowd DNA to examine the role of visual language in general and the Facebook-owned photo- and video-sharing network in particular on young users in those seven countries, and it found that:

  • 53 percent of respondents credited Instagram with helping them define who they were.
  • 63 percent use Instagram to help document their lives.
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