How Asian Americans Use Facebook, and What Marketers Should Do About It
English is not the be-all, end-all language for Asian Americans on Facebook, as 42 percent of them communicate with friends and family in their native tongues, according to a recent study by IPSOS MediaCT, commissioned by Facebook.
English is not the be-all, end-all language for Asian Americans on Facebook, as 42 percent of them communicate with friends and family in their native tongues, according to a recent study by IPSOS MediaCT, commissioned by Facebook.
IPSOS MediaCT studied Facebook users who identified themselves as having heritage from Bangladesh, Burma, Cambodia, China, India, Indonesia, Japan, Korea, Laos, Malaysia, Nepal, Philippines, Pakistan, Singapore, Sri Lanka, Taiwan, Thailand or Vietnam, and they found that:
- One-half of respondents use social media as a daily form of communication.
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