Facebook 'Interest Lists' feature could be another challenge to Twitter
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Facebook appears to be testing a new “Interest Lists” feature that allows users to view a filtered version of News Feed similar to how Twitter Lists work.
Currently, Facebook users can create lists to organize their friends, but there hasn’t been an option to group pages. This sorting feature makes sense for the platform as people begin to use Facebook to follow more pages and subscribe to public figures. News Feed is less useful when it’s a mix of posts from loved ones, news outlets, brands and celebrities.