Facebook and Integral Ad Science Just Expanded Their Measurement Pact in a Big Way

Instagram and Facebook Audience Network were added to the mix

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Facebook reached an agreement with Integral Ad Science last year for video measurement services, and Wednesday, the two companies announced that their partnership has been expanded to cover reporting across Facebook, Instagram and Facebook Audience Network.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in