Facebook and Integral Ad Science Just Expanded Their Measurement Pact in a Big Way

Instagram and Facebook Audience Network were added to the mix

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Facebook reached an agreement with Integral Ad Science last year for video measurement services, and Wednesday, the two companies announced that their partnership has been expanded to cover reporting across Facebook, Instagram and Facebook Audience Network.

IAS detailed the additional reporting it now provides for brands and agencies on Facebook in a press release announcing the expansion of the partnership:

  • Facebook: IAS brought video and display viewability and fraud measurement to Facebook advertisers last year. Now advertisers can measure and evaluate performance across campaigns based on the 50 percent in view for 1 second standard for display ads on Facebook.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in