Facebook, Instagram Say They Directed 1 Billion-Plus People to Covid-19 Information

Over 100 million clicked through to learn more

Facebook said it has directed more than 1 billion people to Covid-19 resources from health authorities, including the World Health Organization, and over 100 million of those people clicked through to learn more.

Vice president of global affairs and communications Nick Clegg provided that update in a Newsroom post, along with an overview of the efforts that have been deployed across Facebook’s family of applications.

Educational pop-ups began appearing on Facebook and Instagram in January, providing information from the WHO, the Centers for Disease Control and Prevention and regional health authorities in areas where transmissions of Covid-19 were reported or where people were searching for information about the pandemic.

The social network debuted the Coronavirus (Covid-19) Information Center last week, featuring it atop News Feed in several countries, providing users with real-time updates from national health authorities and global organizations.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in