Facebook Insights to See More Stream Activity

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Insights, Facebook’s fan Page traffic analytics service, is going to start measuring click-through rates (CTRs) and engagement rates (“ETRs”) for Page content that appears in users’ news feeds. The move, spotted by buzzmarketing daily in the “Learn More” section of Insights, will let Page owners see when users click on posts generated by the Page, or engage by “liking” or commenting on them.

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