Facebook Insights to See More Stream Activity

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Insights, Facebook’s fan Page traffic analytics service, is going to start measuring click-through rates (CTRs) and engagement rates (“ETRs”) for Page content that appears in users’ news feeds. The move, spotted by buzzmarketing daily in the “Learn More” section of Insights, will let Page owners see when users click on posts generated by the Page, or engage by “liking” or commenting on them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in