Facebook Improves on Its Amber Alerts

The social network debuted the feature 5 years ago today

Over 700 Amber Alerts have been issued via Facebook IanMcD/iStock

Facebook debuted a revamped Amber Alert format Monday to mark Amber Alert Awareness Day and the fifth anniversary of the day the initiative to help locate missing children rolled out on the social network.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.