Facebook Improves Its Tools to Let Retailers Better Target Consumers Who Made Offline Purchases

Custom audiences can be compiled of users who traveled to a brick-and-mortar store

Retailers can create custom audiences of people who have recently visited their brick-and-mortar locations. Eva-Katalin/iStock

Facebook improved its ability to help marketers determine the impact their ads on the social network have on in-store purchases and other offline outcomes with the introduction of two tools today.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.