This morning, Washington Post writer Kim Hart reported on Facebook’s addition of a lobbyist to represent the company on issues primarily related to privacy. The new lobbyist doesn’t exactly comes from a position in which he argued against large internet company’s ownership of private data. As Hart writes, “Timothy Sparapani, former senior legislative counsel for the American Civil Liberties Union, argued that Internet companies have too much control over consumers’ data.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.