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Many digital advertising observers are convinced that Facebook will eventually launch a third-party display ad network to rival, or even better, Google’s AdSense. The thinking goes, Facebook's wealth of personal data could be used to target ads all over the Internet, theoretically with far more precision than most ad networks. And consumers might be even more receptive to such ads when they're actually not on Facebook in social network mode.
And while Facebook is keeping mum on any plans to do that, the company may have tipped its hand on how such a program could operate—through a mobile pilot.