General

Facebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege

Lawsuit says erroneous metrics were overstated by as much as 900%

facebook-ad-fraud-content-2018 — Plaintiffs claim Facebook engineers were aware of the miscalculation for more than a year but said nothing.Photo Illustration: Dianna McDougall; Sources: Getty Images

October 17, 2018

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Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

General

Facebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege

Lawsuit says erroneous metrics were overstated by as much as 900%

Kelsey Sutton

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Kelsey Sutton