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Mosseri’s suggestions are fairly straightforward:
- Content should be informative and meaningful.
- Content should be authentic, and not misleading, sensational or spammy.
- On the clickbait front, publishers should avoid headlines that omit information about the topics of their articles or sensationalize those articles, such as, “When She Looked Under Her Couch Cushions and Saw THIS … ,” or, “WOW! Ginger Tea Is the Secret to Everlasting Youth.