Facebook Governance Results: Well Under 1 Million Votes

Facebook’s Governance vote ends today and it appears as though they will fall short of the 60 million votes they were hoping to attract, attracting around 650,000 votes. Last week I suggested that the odds of the vote working was next to nothing. That doesn’t mean Facebook didn’t make a noble effort to attract the votes. Facebook actually made a substantial investment in attracting users.

According to Barry Schnitt of Facebook, the company promoted “the vote to users in a number of ways, including messages at the top of everyone’s profile (in multiple languages), ads, virtual gifts, stream stories from users who vote, and reminders on the blog and Official Facebook Page.” Unfortunately the effort didn’t pay off but it most definitely squashed the uproar that took place in response to a Consumerist article, months ago.