In most stories about Facebook Platform development, there’s a depressing footnote – sure, applications are popular, but very few of them make significant profits. The New York Times famously compared Facebook’s economy to the San Francisco Gold Rush, describing a long line of developers searching for a short supply of gold. Apps on the Facebook Platform may get traffic, but the perception is that developers don’t make money.
That perception may be incorrect.
“Developers want to monetize their applications,” says Chris Cunningham, founder of Appssavvy, a new ad firm representing Facebook application developers to major brands.