When Facebook and CNN partnered for inauguration coverage it was a historic moment for both CNN and Facebook. CNN for the first time had tens of millions of users stream a historic moment online rather than tune into their television. For Facebook, this was the largest implementation of Facebook Connect ever.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.