Facebook Gears Up for Brazil’s LGPD Taking Effect Next Month

The social network detailed steps it is taking to comply

Facebook has more than the European Union’s General Data Protection Regulation and the California Consumer Privacy Act to contend with on the regulatory front, as Brazil’s Lei Geral de Proteção de Dados is set to go into effect in August.

Paula Vargas, the social network’s head of privacy policy in Latin America, outlined steps the company is taking to comply with LGPD in a Newsroom post.

People in Brazil will now be asked for permission before Facebook can use certain types of data, such as data with special protections under LGPD.

A new privacy notice related to Brazil was also added to data policies on Facebook and Instagram, providing more context about LGPD and how people in Brazil can exercise their rights.

Vargas

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in