Facebook, Foursquare Update Pages to Improve Local Search

Changes could make each brand's mobile apps more purpose-driven for local search


Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities and profiles when people are trying to find a new burger joint or sushi spot.

The changes are fairly cosmetic. Foursquare described the new layout for desktop venue pages as a facelift, but it’s a touch-up facelift a la Jane Fonda, not along the lines of whatever happened to Bruce Jenner’s grill.

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