U.K. Fashion Brand Gives Facebook Users Golden Ticket

British women's fashion brand Lipsy launched an application on Facebook to plug the autumn and winter 2011 Pixie Lott collection.

Stylish marketing is the way to go on Facebook, and that’s what U.K. retailer Lipsy had in mind for plugging the autumn and winter 2011 Pixie Lott collection.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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