Facebook Is Ramping Up the Use of Facial Recognition as a Safety Tool

Visually impaired users will also benefit from the social network’s update

Facebook has been using facial-recognition technology since 2010 Facebook

Facebook is ramping up its use of facial-recognition technology on three fronts: alerting people when they appear in other users’ photos, even if they were not tagged; warning people if someone else is using their photo as a profile picture; and new tools to extend the first update to visually impaired users.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.