Facebook Extends Brand Collabs Manager Tool to Public Groups

Brands can connect with admins of relevant communities

Facebook built a set of tools for group admins to create branded content Facebook

Facebook revealed during its Facebook Communities Summit Thursday that public groups will be added to its Brand Collabs Manager branded content tool, and it introduced the Facebook Certified Community Manager Program.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.