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Facebook revealed during its Facebook Communities Summit Thursday that public groups will be added to its Brand Collabs Manager branded content tool, and it introduced the Facebook Certified Community Manager Program.
The social network described Brand Collabs Manager as a marketplace that connects brands wishing to promote their products or services with creators, and Facebook said in a blog post Thursday that brands will now be able to connect with administrators of relevant groups via the tool to help drive engagement, while those admins will have the opportunity to earn money and support their work in managing their communities.