Back in August Facebook began letting a limited numbers of mobile app developers pay for their apps to be promoted within the Try These Games box right in the middle of the mobile News Feed.
On Tuesday the company said that test is rolling out of beta, giving all developers access to that prime real estate. Plus, Facebook has released some performance stats on Try These Games placements to help spur adoption.
For gaming company TinyCo, the ability to get in front of mobile Facebook users with a link urging them to install its apps (via the Apple App Store or Google Play) led to a 50 percent increase in clicks, according to Facebook.
The social networking giant also let some of its Preferred Marketing Developers in on the test: AdParlor saw 1 to 2 percent clickthrough rates, while Nanigans’ mobile app ads averaged $0.18-$0.60
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