Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Makes it available outside of native apps

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Facebook is expanding its ad network from just third-party apps to the mobile Web.

The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will include the same kind of targeting data it does through apps.

"When I think about what we've been learning in the time spent with advertisers and publishers, it's that the importance of reaching people and not cookies is really starting to become something that people are seeing true value around," said Brian Boland, Facebook's vp of ad tech.



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