Facebook Expanded the Targeting Options for Auto Dealers on Its Platform

Automotive inventory ads can be served to people based on their visits to other car-related sites and pages

63 percent of car buyers discover new vehicles online Kwangmoozaa/iStock

Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.