Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of games partnerships for Europe, the Middle East and Africa at Facebook, announced that the program has been expanded to creators in Germany, France, Spain and Ireland.
Creators in the Level Up Program have the ability to earn money through a feature called Facebook Stars, which allows viewers to purchase virtual items during livestreams.
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