Facebook Examined the Consumer Journey of Console Game Buyers

The majority of 18- to 34-year-olds surveyed said the social network's apps help them discover new titles

In an effort to help marketers understand the consumer journey when it comes to purchasing console video games, Facebook IQ, the social network’s research arm, commissioned Accenture to survey 1,000 people in the U.S. ages 18 and over. The survey data (from November 2018) revealed that there are three major trends affecting the console gaming space today: social players, community purpose and gaming inclusivity.