Facebook establishes Preferred Marketing Developer program with 232 companies providing tools and services
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Facebook today officially introduced its Preferred Marketing Developer program with 141 new partner companies.
The PMD program combines the Preferred Developer Consultant and Marketing API programs to create a unified certification process for companies that build marketing tools on top of the Facebook platform. Partners will receive badges based on their qualifications in page management tools, ad management tools, app development and insights products.
This change will help brands, agencies and others navigate the growing ecosystem of companies selling software and services related to Facebook marketing.
Facebook includes 232 companies based in 35 countries in its program.