Facebook Turned the Key on Dynamic Ads and Lead Ads for Autos

56 percent of car buyers used smartphones to access information before making their vehicle purchases

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In recent months, Facebook has crafted ad products for specific industries such as travel and real estate, and automobiles can now be added to that list.

The social network Thursday announced the launch of dynamic ads and lead ads for auto, with Facebook industry lead for auto Stephanie Latham telling Social Pro Daily that the goals are to enable manufacturers and dealers to show inventory to the right people at the right time, while helping car shoppers go from Facebook to new cars in their driveways.

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